The African touch
Lady Africa imports creative and qualitatively strong African labels and follows African fashion trends closely. Lady Africa concentrates on fashion that has a direct link with the African continent and its heritage, fashion that values quality and crafstmanship, fashion that may be taken seriously.

Lady Africa’s creative engine is Irene Hin, who herself has both African and Dutch roots. She wants to bridge the gap between the two fashion continents, which have more in common than is often thought. When travelling in Africa she discovered a whole scala of idiosyncratic designs, gorgeous fabrics and original, independent labels: too beautiful not to share with the rest of the world.




In 2014 Lady Africa opened her boutique at the Denneweg in The Hague. Owners Irene and Gumi will welcome you and tell with a lot of passion about the stories behind every product. In South Africa they were inspired about the total experience they experienced during a visit to a store. It is their goal, next to the most beautiful on fashion field, to take this atmosphere and lifestyle from Africa to the Netherlands. You are welcome to come experience it yourself! 



Denneweg 21A, 2514 CC Den Haag



Thuesday - Friday: 11:00 - 18:00
Saturday: 11:00 - 17:00
Sunday: 12:00 - 17:00 (First  & last sunday of the month)



Lady Africa imports high-quality fashion and accessoirelabels from Africa of established and promising designers. It is time that the Netherlands meets with the original designs that African fashion has to offer. To connect  cultures and inspire with ethnic fashion Lady Africa brings color on the Dutch Street.

The items that Lady Africa sells are unique and created with love and skill. By knowing the story behind every product it becomes a party to wear a Lady Africa-item.

The collection of different labels from all over Africa is composed with care. Piece by piece they have craftsmanship, durability and empowerment are of paramount importance. Quazi's Design in Swaziland that jewelry and home-accessiores makes from recycled magazines, until Shanga River House in Tanzania that offers about sixty women with disabilities a better life by including them lead to jewelry maker. Hence our motto:
 'Made by loving hands, worn by exceptional people'.