Who we are

Lady Africa imports creative and qualitatively strong African labels and follows African fashion trends closely. Lady Africa concentrates on fashion that has a direct link with the African continent and its heritage, fashion that values quality and crafstmanship, fashion that may be taken seriously.

Lady Africa’s creative engine is Irene Hin, who herself has both African and Dutch roots. She wants to bridge the gap between the two fashion continents, which have more in common than is often thought. When travelling in Africa she discovered a whole scala of idiosyncratic designs, gorgeous fabrics and original, independent labels: too beautiful not to share with the rest of the world.


From the launch of Lady Africa in 2012 Irene makes this dream come true, together with her partner Gumi Rijsbergen, who lost his heart to Africa on his first trip to Dakar in 1985.